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Case Studies

Case Study

PIONEERING A NEW STANDARD IN CASUAL DINING

By House 337

To survive, PizzaExpress not only needed to modernise their loyalty experience, but they also needed to set a new standard for excellence in the casual dining space.

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Case Study

AMG Uncovered: Shai Gilgeous-Alexander presents his G 63

By The Hunger

Transforming RELEVANCE into AWARENESS.

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Case Study

Climeworks: Remove to zero

By The Hunger

Breaking category conventions with disruptive creativity.

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New Work

New Work

Yakult

By Brothers & Sisters

A healthy gut is vital to a healthy life, so we unlocked the joyous side to bacteria, a word that we are taught is our enemy. The side that …

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New Work

Grenfell Athletic FC

By Brothers & Sisters

Don’t sponsor a club, build a club. Be a real part of the community and generate real outcomes that give Nike hard won cred on the streets …

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New Work

Purple Bricks

By Brothers & Sisters

Because of the ingrained conventions of the market, it’s so hard to sell your house smart. We call bull. Purple Bricks gives sellers all the…

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New Work

Sela & Newcastle FC

By VML

Unsilence The Crowd is a powerful campaign designed to improve fan accessibility in football by using haptic technology while raising awaren…

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Industry Insights 2024

Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.

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#DiversityDrivesCreativity 2023 report

Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.

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Power of Agency Brands: In Conversation with Agency Leaders

Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.

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The Pitch Positive Pledge: has there been a shift in behaviours?

Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

R&T FMCG TRAILBLAZERS REPORT

Want to know what you can learn from brands that have blazed a trail in fmcg? Download our inaugural report to read inspiring stories and insights from some of today’s most successful fmcg pioneers, including HANX, Wild, Absolut, Proper and Tesco, to name a few. To access the full report, visit www.rtc.london/fmcg-trailblazers-report

Insights

Real Talk - episode one

Our debut episode of Real Talk features best-selling author and creative director Amy Kean, and Bloom North’s Head of Allyship, Seb Randle, who is also founder of The Helpful Space. This provocative episode delves into the bias we often see in the marketing world, where terminology to describe female leaders differs to their male counterparts. So what did we learn from this outspoken duo? Download to read our five key takeouts...

Insights

Future Proofing Comms Teams In The Age Of GenAI: 3 Learnings.

In the dynamic world of communications, our industry landscape demands constant adaptation. Embracing Generative AI (GenAI) offers a leap forward, but success hinges on mindset, empowering time for learning, and fostering a culture of experimentation. GenAI isn't just a tool; it's a catalyst for innovation and future-proofing strategies.

Insights

Mr President's "Future of Finance" Report

There’s never been a generation so openly obsessed with their wealth (or lack of it). Through our vast study with British 18-35 year olds, quantitatively & qualitatively exploring those that see themselves as “financially engaged”, Mr President has uncovered five distinct segments. In this preview, you’ll get the first glimpse at the segments. For the full report, and to start to understand the future that they really need and desire, visit https://mrpresident.co/intelligence


BITE trends & Insights

Fuel Your Imagination

CeraVe offers a tailored skincare experience to university students

In partnership with Backlash, the brand toured its ‘CeraVe High’ pop-up to engage students across the UK

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Trend

Future-proofing comms teams in the age of GenAI

Andy Rohr shares how GenAI can be used to keep comms practitioners ahead of the game.

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Hot Pick

Old Spice waves farewell to boyhood in coming-of-age parody

The comedic campaign from Wieden + Kennedy positions Old Spice as a milestone marker of growing up

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Voices

Repicturing men – moving beyond stereotypes

Dr Rebecca Swift, SVP Creative Content, Getty Images strives to broaden the representation of men in visual imagery

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Events

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The Open Table

Hosted by Collaborate Global

London
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Solving The Culture Conundrum

Hosted by Current Global